About me

I am Jing Peng, an Assistant Professor at the School of Public Affairs, University of Science and Technology of China (USTC).

I was a postdoctoral fellow advised by Prof. Ming Hu at the Rotman School of Management, University of Toronto, from Oct. 2022 to Oct. 2023. I was also a visiting student advised by Prof. Ming Hu from Mar. 2018 to May 2019.

I received my PhD in Management Science from the School of Management, USTC (from Sep. 2016 to July 2020). 

I feel very fortunate to have collaborated with Prof. Ming Hu and Prof. Ruxian Wang at the Carey Business School, John Hopkins University.

My research interest lies in social operations management, revenue management and pricing, operations management and marketing interface.

I teach Game Theory at the School of Public Affairs, USTC, and review journals such as EJOR, TRE, Omega, IJPE, JORS, etc.

I have co-supervised three PhD candidates, a graduate student and an undergraduate student at the School of Management, USTC. 

@Google Scholar @SSRN @ResearchGate @ORCID @USTC @Facebook @Xiaohongshu

Project & Subsidy 

1. National Natural Science Foundation of China, Youth Project (72401280), 2025/01-2027/12, 300,000CNY, Hoster (Research on Assortment Optimization and Pricing)

2. USTC Research Funds of the Double First-Class Initiative, Key Project (FSSF-A-240201), 2024/04-2026/03, 100,000CNY, Hoster (Research on Assortment Optimization and Pricing)

3. Natural Science Foundation of Shandong Province, Youth Project (ZR2022QG022), 2023/01-2025/12, 150,000CNY, Hoster (Research on Live Streaming Commerce Operations Management)

4. China Postdoctoral Science Foundation, General Project (2021M691912), 2021/06-2023/12, 50,000CNY, Hoster (Research on Live Streaming Commerce Operations Management)

5. Shandong Young Scholars Subsidy, 150,000CNY, 2021

6. National Natural Science Foundation of China, General Project (71971201), 2020/01-2023/12, 500,000CNY, Main Participant 

7. National Natural Science Foundation of China, General Project (72071193), 2021/01-2024/12, 490, 000CNY, Participant 

Reseach 1: Revenue Management and Pricing

 1. Ming Hu, Jing Peng, Ruxian Wang (2024). Default or Dare: The Default Effect on Consumer Choice, Assortment, Pricing, and Estimation, under review at Manufacturing & Service Operations Management.

2. Hongqiao Chen, Ming Hu, Jing Peng (2024). Socially Responsible Pricing, under review at Operations Research.

3. Jing Peng* (2022). Committed vs. contingent pricing under cost uncertainty. Naval Research Logistics. 69(5), 734-745. 

 Reseach 2: Crowdfunding and Advance Selling

 1. S Du, J Peng, T Nie*, Y Yu (2020). Pricing strategies and mechanism choice in reward-based crowdfunding. European Journal of Operational Research, 284(3), 951-966. 

2. J Peng, J Zhang, T Nie*, Y Zhu, S Du (2020). Pricing and package size decisions in crowdfunding. Transportation Research Part E, 143, 102091. 

3. S Du, Y Chen, J Peng, T Nie* (2022). Incorporating risk fairness concerns into wine futures under quality uncertainty. Omega, 113, 102717. 

Reseach 3: Live Streaming Commerce and Pricing

 1. J Peng, J Zhang, T Nie* (2023). Social influence and channel competition in the live-streaming market. Annals of Operations Research, doi:10.1007/s10479-023-05548-3. 

2. S Du, Q Dong (student), J Peng*, T Nie (2023). Brand or regular manufacturer? Influencer's cooperation strategies under reputation risk. IEEE Transaction on Engineering Management, doi:10.1109/TEM.2023.3298232. 

3. S Du, J Sheng (student), J Peng*, Y Zhu (2022). Competitive implications of personalized pricing with a dominant retailer. Transportation Research Part E, 161, 102690. 

Reseach 4: Miscellaneous

1. S Du, Y Zhang (student), J Peng* (2024), Newsvendor considering social responsibility, under review at International Journal of Production Research

2. T Nie, Z Liu (student), J Peng*, Q Meng, J Zhang (2024). Composite contracts design for improving emergency reserves, under major revision at International Journal of Production Economics

3. A Che, X Wu, J Peng, P Yan* (2017). Energy-efficient bi-objective single-machine scheduling with power-down mechanism. Computers & Operations Research, 85, 172-183. 

Talk 1: Default or Dare: The Default Effect on Consumer Choice, Assortment, Pricing, and Estimation

1. POMS-HK International Conference, HK (2025) 
2. INFORMS Annual Meeting, Seattle, WA (2024) 
3. CoLSCM, Barcelona, Spain (2024)

Talk 2: Socially Responsible Pricing

1. POMS-HK International Conference, HK (2024)
2. INFORMS Annual Meeting, Phoenix, AZ (2023)

Students

I have supervised or worked with Jianchao Sheng, Qi Dong, Yu Zhang, Wenhao Chen, and Haojie Xin from the School of Management, USTC.

Something New

1. Started a new work with Prof. Ming Hu in Oct. 2024.
2. Made a presentation at INFORMS 2024.